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Rediscovering an icon – Surfers Paradise

Rediscovering an Icon

Rediscovering an icon – Surfers Paradise

There are few other Australian suburbs with names so telling of their sensory surroundings as the Gold Coast’s iconic Surfers Paradise.

The emerald waves curling onto the white sand sends an echo tumbling through Cavill Mall, as it showers the precinct with the smell of salt and summer.

If you can’t hear the liquid percussion of the waves, you’ll be listening to a live music act down on the foreshore, or the animated chatter spilling out from the open arena of bars and restaurants, which by nightfall cast an inviting ambience of clinking wine glasses and twinkling lights over the strip.

Salt is in the air as well as on the plate, with a huge range of seafood and modern Australian specialty restaurants lining The Esplanade, all of which capture the seaside essence of a food lover’s paradise.

As the heart of Queensland’s most vibrant city, Surfers Paradise is also home to a myriad of music, sports and cultural events every season of the year.

After nearly a century of enamoured tourists and loyal locals, it’s clear Surfers Paradise is a city for the senses that only gets better with age.

Seeing Surfers Paradise in a new light

Since its inception in 1933, Surfers Paradise has been evolving and the last couple of years are no exception. This iconic city is looking better than ever, taking the foreshore upgrades and Gold Coast Light Rail in its stride with an invigorated confidence.

Holiday goers, residents and Gold Coast’s homegrown can now access the centre of Surfers Paradise quicker and more conveniently than ever before thanks to the Light Rail. This unique transport system is designed especially for Gold Coast visitors and locals, following a coastal route from Broadbeach to Main Beach, before peeling off towards the business district, Southport.

Trams run every seven to 10 minutes on weekdays and weekends making transport around this sparkling city of ours much more convenient and efficient.

The “G:link”, as it’s affectionately known, combines the quiet convenience of Melbourne’s trams with the speed and low-cost of Sydney’s inner-city trains, for a seamless GC round trip.

Since the Light Rail’s fast track to success – it took out McConnell Dowell’s ISCA Infrastructure Sustainability Project Award – and with the recently revitalised hub of Cavill Avenue, the precinct has never been so buzzing with tourists and locals alike.

Forward-thinking foreshore

The $25 million Foreshore upgrade in Surfers Paradise was completed in 2011 and was met with equal satisfaction by the city.

While the Light Rail has reconnected the heart of the city with its urban counterparts, the foreshore redevelopment was first to interlace Surfers Paradise’s street life vivacity with the gentle vibe of its sand dunes.

Surfers Paradise is unrivaled in terms of brick-meets-beach, which turns high-end shoppers and suit-clad businessmen into beach goers within minutes.

The upgrade completely opened up the Foreshore area with safer crossing facilities and better footpaths and beach access. The number of public barbeque and picnic areas are testament to an outdoor-loving city while stunning Pandanus trees and clean gardens really drive home urban living in a natural paradise.

Clear vision for a clean city

The distinct and connective design of Surfers Paradise is harmonious with the Gold Coast City Council’s Bold Future Vision for the city that was launched in 2009.

The key element of the project sees Surfers Paradise selected as the true heart of the Gold Coast, and is based on themes that address leading by example, cutting-edge design, safety, interconnectedness and nature.

So far, Surfers Paradise is hitting high notes with each goal, and will continue to do so into the future. The changes that have occurred in the last 30 years in the precinct are a benchmark of the innovative transformation to come, led by a forward-thinking council and an inspiring population.

But the heart and soul of this city remains steadfast, improving with every pulse.

Now is the perfect time to let the sensory experience of Surfers Paradise envelop you. After all, summer is a song that this city sings so well.

One city, many changes, endless attractions and a whole lot of personality.

Surfers Paradise. The name says it all.

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